3.1 HelloPets rating

Pets Best pet insurance: review, prices and coverage in 2026

A vet-founded budget insurer with rare direct payment to clinics, slowed down by its own claims desk

July 23, 2026 9 min
  • Coverage3.0
  • Value2.5
  • Service3.0
  • Trust4.8

My honest review of Pets Best pet insurance

3.1 / 5 3.1

The product still stands, the operations behind it are the problem

Pets Best lands at 3.1. The product deserves better: an unlimited option, deductibles from <strong>50 dollars</strong>, Direct Vet Pay almost nobody else offers, accident-only from <strong>6 dollars a month</strong>. The operations drag the score: claims at <strong>30 to 40 days</strong> against a 10-day average, an unreachable desk, renewal steps of 150 to 250 dollars a month, a 3.6 Trustpilot left unanswered. Compare rivals that decide claims in days, and test the desk with a small file.

The plan still looks good on paper. The claims desk is where it slips.

Should you trust Pets Best with your dog or cat? The credentials are the best in the market: Dr Jack Stephens, the veterinarian who pioneered US pet insurance in the 1980s, founded it in 2005, and it now sits under Independence Pet Holdings. The BestBenefit plans are built for budgets, with annual limits up to unlimited, reimbursement of 70, 80 or 90 percent, and one of the rare Direct Vet Pay options that settle straight with the clinic. Accident-only cover starts at 6 dollars a month. I have read the 2025 policy wording, and the plan earns its place on a shortlist. The operations are the catch: recent claims run 30 to 40 days, and the service reviews make hard reading.

Louise Smith · Lead pet insurance analyst at HelloPets

Pros

  • Accident-only cover from $6 a month for a cat, $9 for a dog
  • Unlimited annual limit available, deductibles from $50
  • Direct Vet Pay can settle the clinic directly, rare on the US market
  • Founded by a veterinarian in 2005, 24/7 Pet Helpline included

Cons

  • Recent claims reported at 30 to 40 days, some up to two months
  • Support hard to reach: long phone waits, unanswered emails, chat without agents
  • Renewal increases reported from $150 to $250 a month, and from $60 to over $90 by age 5
  • Dental illness, behavior and exam fees sit behind add-ons or higher tiers
  • Trustpilot 3.6 with a passive profile and no answers to negative reviews

Who carries the risk?

Risk carrier American Pet Insurance Company
Regulator NAIC · State Departments of Insurance (coordination NAIC, National Association of Insurance Commissioners)
Licensed Yes

What does Pets Best pet insurance cover?

CoverageBestBenefit Accident & Illness
Annual payout limit $5,000, $10,000 or unlimited (the 2025 policy wording also lists a $2,500 tier)
Reimbursement rate 70, 80 or 90 % of eligible costs
Deductible $50 to $1,000 per year
Accidents Covered after 3 days
Illnesses Covered after 14 days
Exam fees Depends on tier and options, left out of the base cover
Dental illness Excluded unless covered by add-on
Behavioral conditions Excluded unless covered by add-on
Preventive and wellness care Add-ons only (EssentialWellness and BestWellness, no waiting period)
Accident-only plan From $6 a month (cat) and $9 (dog)

Waiting periods

Accidents 3 days
Illnesses 14 days

Accidents carry a 3-day wait, illnesses 14 days, and cruciate ligaments 6 months. In practice, a fracture on day two of the policy is entirely yours to pay, where several rivals cover accidents from day one. The 6-month cruciate wait is the standard trap for young, active dogs: enroll well before the knees become a question.

What does Pets Best not cover?

The printed exclusion list is ordinary for the US market. What sets the 2026 record apart is how widely the pre-existing line gets read.

ExclusionDetail
Pre-existing conditions Excluded, with a broad reading reported by policyholders
Preventive care Excluded unless a wellness add-on is purchased
Dental illness Excluded unless covered by add-on
Behavioral conditions Excluded unless covered by add-on
Elective and cosmetic procedures Excluded

Reviewers describe a reading of pre-existing where any mention of a possible problem in the vet's notes can requalify a later claim; one quotes the fine print as excluding whatever the insurer judges pre-existing. That makes your pet's medical record the real contract: a speculative note at a routine visit can cost you a covered surgery two years later.

The second pattern is newer and more troubling: owners reporting that claims of a type previously paid stopped being paid in the last 6 to 12 months, identical treatment, different outcome. Whatever the cause, the practical answer is the same: keep every explanation of benefits, and appeal in writing with the vet's clinical notes attached.

Pets Best prices and reimbursement in 2026

Pricing is the brand's strongest argument. Accident-only starts at 6 dollars a month for cats and 9 for dogs. Documented quotes: 32 dollars a month for a 2-year-old mixed dog and 20 dollars for a cat of the same age, both in Katy, Texas.

Then come the renewals. Reviewers report a premium moving from 150 to 250 dollars a month, another from 60 to over 90 dollars by the dog's fifth birthday, without a major claim behind it. Every US insurer ties revaluations to age and veterinary inflation; the step sizes here are what stand out. Price the third year, not the first.

Direct Vet Pay is the standout feature: Pets Best can settle the clinic directly, cutting the cash you advance on a big bill, something almost no US rival offers. The catch: the option depends on the claim being decided, and deciding is what has slowed to 30 or 40 days. Standard reimbursement arrives by direct deposit 2 to 7 days after the decision.

Reimbursement simulator

Drag the slider: we compute the estimated reimbursement per plan, from the actual policy terms.

1,500 $
Best plan

Accident & Illness - $2,500 (80 %)

1,000 $

reimbursed

your share : 500 $

Accident & Illness - $5,000 (80 %)

1,000 $

reimbursed

your share : 500 $

Accident & Illness - $10,000 (80 %)

1,000 $

reimbursed

your share : 500 $

Indicative estimate for a single claim in a clean policy year (rate applied up to the annual limit, minus the annual deductible). The policy wording prevails.

Reimbursement scenarios

Willow, Australian Shepherd, 4 years - cruciate ligament surgery

Willow tears a cruciate ligament eight months after enrollment, past the 6-month wait. Surgery comes to 5,200 dollars. Her owner carries the unlimited plan at 80 percent with a 250 dollar deductible.

  • After the 250 dollar annual deductible: 4,950 dollars eligible
  • 4,950 × 80 % = 3,960 dollars covered
  • With Direct Vet Pay, the clinic is settled directly and Willow's owner pays 1,240 dollars at checkout

Gus, tabby cat, 2 years - broken leg on accident-only

Gus falls from a balcony and breaks a leg. The bill is 2,000 dollars. His owner pays 6 dollars a month for the accident-only plan with its 250 dollar deductible at 80 percent.

  • After the 250 dollar deductible: 1,750 dollars eligible
  • 1,750 × 80 % = 1,400 dollars back

Ivy, French Bulldog, 6 years - skin infection and a slow claim

Ivy is treated for a skin infection billed at 900 dollars. Her owner has the 90 percent rate with a 200 dollar deductible.

  • After the 200 dollar deductible: 700 dollars eligible
  • 700 × 90 % = 630 dollars back
  • Decision time in the 2026 pattern: five weeks rather than the 10-day average

Pets Best against the other insurers we compare

The HelloPets ranking
  1. #1 Trupanion 3.5
  2. #2 Healthy Paws 3.5
  3. #3 MetLife 3.4
  4. #4 Fetch 3.2
  5. #5 Lemonade 3.2

Against the other insurers we compare

Accident waiting period

Pets Best 3 days
the market average 2.1 days

Illness waiting period

Pets Best 14 days
the market average 15.3 days

Max annual limit

Pets Best $10,000
the market average $13,500

What services and support does Pets Best offer?

ServiceAvailability
Direct payment to the vet Direct Vet Pay option, rare on the US market
Veterinary helpline 24/7 Pet Helpline by phone, chat and email, included
Claims by app Praised as simple when the file is complete
Claim decision time About 10 days on average, 30 to 40 days in recent reports, up to 25 with missing documents
Customer support reachability Long phone waits, unanswered emails, chat without agents reported in 2026
Reimbursement payment Direct deposit in 2 to 7 days after decision, CareCredit credit in 3 to 5, check by default

When the file is simple, the app works and owners report approvals in a few days. The 2026 pattern is the opposite tail: decisions at 30 to 40 days, systematic delay notifications, and a support desk unreachable by phone, email or chat.

What do customers say about Pets Best?

3.6 / 5

6,282 reviews · Trustpilot

See on Trustpilot →

On Trustpilot, Pets Best sits at 3.6 out of 5 across 6,282 reviews (snapshot of July 22, 2026), with 64 percent five-star against 16 percent one-star. The profile is passive: only 805 reviews in the last 12 months, no recent review invitations, and no responses to negative reviews, which Trustpilot itself flags. It is the weakest customer picture among the US insurers we collected this cycle.

The positive tail is specific and worth quoting in substance: big orthopedic claims paid at 80 percent, fast, across several dogs, deposits straight to the bank account, and recommendations passed between family members. The negative tail is just as specific: renewal steps from 150 to 250 dollars a month, claims parked for weeks, and the broad pre-existing readings described above.

The Better Business Bureau profile was accredited in May 2026 and carries active complaints. My reading: comparators still rank the product well, on unlimited cover, Direct Vet Pay and price, and the customers living with the 2025-2026 service are telling a different story. When product praise and customer experience diverge this far, the experience is the truer signal.

How to contact and cancel Pets Best

ChannelDetails
Headquarters 11333 N. Scottsdale Rd, Scottsdale, AZ
Risk carriers American Pet Insurance Company or Independence American Insurance Company, by state
Owner Independence Pet Holdings, since 2024
Customer contact Phone, email and chat; long waits and unanswered messages reported in 2026
Enrollment channels Online quote, CareCredit network, employer voluntary benefits

Put everything in writing. The 2026 record shows phone advice that turned out wrong and irreversible, and email silence on pending files. A written trail is the only recourse that holds up if a claim or a plan change goes sideways.

SituationTerms
Ongoing cancellation Terms vary by state; the reference document is your own policy booklet
Renewal Yearly revaluations tied to pet age and veterinary costs, openly assumed by the insurer

Two cautions. To lower the premium, requote a higher deductible or lower limit in writing: the agent-advised change that backfired argues against doing this by phone. If you cancel, any condition diagnosed while insured becomes pre-existing for the next insurer; time the switch while your pet is healthy.

The best alternatives to Pets Best in 2026

Against the other US insurers in our pet insurance comparison, three profiles answer the weaknesses documented here.

Partner alternatives

Healthy Paws
3.5

One uncapped accident and illness plan with two day claims, owned and underwritten by Chubb.

Read review
Trupanion
3.5

The only US plan with no payout caps and a lifetime per-condition deductible

Read review
MetLife
3.4

The most granular plan builder on the US market, with a rare zero deductible option and no upper age limit.

Read review
Fetch
3.2

Broad everyday cover with sick-visit exam fees, full adult dental and telehealth in the standard plan.

Read review
Lemonade
3.2

Digital-first insurer with the market's lowest entry prices and AI claims paid in minutes.

Read review

MetLife answers the delay problem, with most claims decided in about 5 days and deductibles down to zero. Trupanion makes direct payment structural, settling equipped clinics at checkout, with no payout caps. Fetch fills the coverage gaps, exam fees, dental and behavior, in its standard plan. None of the three matches the 6 dollar accident-only entry point: as a catastrophe budget product, Pets Best has no rival on price.

Your questions about Pets Best

Who owns and underwrites Pets Best?
Pets Best was founded in 2005 by veterinarian Dr Jack Stephens, bought by Synchrony in 2019, and acquired by Independence Pet Holdings in 2024. Policies are underwritten by American Pet Insurance Company or Independence American Insurance Company depending on your state.
How long do Pets Best claims really take?
The stated average is about 10 days, extending to 25 when documents are missing. Recent reviews tell a slower story: 30 to 40 days is common in 2025-2026 reports, with some claims at two months. Once decided, payment arrives by direct deposit in 2 to 7 days or on a CareCredit card in 3 to 5.
Does Pets Best pay the veterinarian directly?
Yes, through its Direct Vet Pay option, Pets Best can settle the clinic directly, which cuts the cash you advance on a large bill. Very few US insurers offer this. The payment still depends on the claim being decided first, so current decision times affect this feature too.
What are Pets Best's waiting periods?
Accidents are covered after 3 days, illnesses after 14 days, cruciate ligament conditions after 6 months, and wellness add-ons have no waiting period. The 3-day accident wait means an injury in the first days of the policy is not covered, and the 6-month cruciate wait matters for young active dogs.
What does Pets Best exclude from the base plan?
Beyond the market-standard pre-existing exclusion, the base plan leaves out dental illness, behavioral conditions and preventive care unless you add options, and exam fees depend on your tier. Reviewers also report a broad reading of pre-existing, where any noted symptom can requalify a later claim.
Is the accident-only plan worth it?
As a catastrophe budget product, yes: at 6 dollars a month for a cat or 9 for a dog, a single 2,000 dollar fracture claim at 80 percent repays years of premiums. Its limit is absolute, though: illness, from an ear infection to cancer, pays nothing on this plan.
Will my Pets Best premium rise at renewal?
Expect it. The insurer openly ties yearly revaluations to pet age and veterinary cost inflation, and reviewers report steps from 150 to 250 dollars a month, or from 60 to over 90 dollars by a dog's fifth year, without major claims. Compare quotes on what year three will cost, not year one.
Can my reimbursement go to a CareCredit card?
Yes. A legacy of the Synchrony ownership years, Pets Best can credit an approved reimbursement to a CareCredit card in 3 to 5 days after the decision, against 2 to 7 days for direct deposit. Useful if you financed the vet bill on that card in the first place.

Sources

  • Official policy documents - figures verified on May 18, 2026
  • NAIC : register · State Departments of Insurance (coordination NAIC, National Association of Insurance Commissioners)
  • Trustpilot snapshot : 3.6/5, 6,282 reviews